Led top-of-funnel demand generation and pipeline growth for DigiCert’s Certificate Authority (CA) solutions across key digital channels, including SEO, SEM, email, paid media, affiliates, sponsorships, and Pendo. Achieved $650k pipeline generation in H2 2025

Managed external paid media agencies to deliver on eCommerce growth objectives, driving performance through SEM and paid social campaigns

Executed integrated digital campaigns to drive eCommerce revenue, targeting both new customer acquisition and renewal/cross-sell/upsell opportunities; achieved 48% quarter-over-quarter traffic growth

Spearheaded a full eCommerce storefront revamp, enhancing customer experience and usability; delivered a 91% uplift in Add-to-Cart conversions as the primary success metric

Developed localized language storefronts to optimize customer engagement and sales by tailoring experiences to regional market nuances and product portfolios

Enabled sales outreach effectiveness by designing and refining CSR sequencing and positioning strategies; consistently achieved email open rates exceeding 70%

Defined go-to-market strategies for newly acquired companies, ensuring seamless integration into existing markets and alignment with ongoing marketing initiatives

Guide the business in strategically planning and executing digital marketing activities for B2B demand generation and retention marketing

Support customers and partners within the Pharmaceutical industry

Define and refine the wider digital marketing strategy to ensure best practice ideals are met

Continuously support global sales and marketing initiatives

Consistently recognized for my collaborative spirit and willingness to assist colleagues. I actively contribute to a positive team environment and support collective goals

Developed and executed digital marketing strategies for B2B demand generation and retention marketing in the Pharmaceutical and Med-Tech industry

Guided global sales and marketing initiatives, ensuring best practice ideals were met

 Known as the go-to person for any tech-related issues, I provide prompt and effective solutions, ensuring smooth operations and minimizing downtime

Achieved a significant increase in demand generation and lead capture through strategic digital marketing efforts

Developed, managed and executed bespoke, market-specific campaigns exclusively for the Mature Europe region. Additionally, adapted larger global campaigns to align with local market needs, including language, budget, and other regional conditions 

Managed campaigns across multiple channels, including paid social, SEO, PPC, email, IPM, and web presences

Instrumental in defining the wider digital marketing strategy to ensure best practice ideals are met

Supported sales and marketing initiatives for the region to deliver on key KPIs

Mentored team members, sharing knowledge, and helping them develop their digital skills to enhance overall team performance

Collaborated with local marketing teams across Europe, Middle East, Africa, Latin America, and Asia Pacific

Ensured correct content delivery to the appropriate audience, aligning with regional and local marketing objectives

Instrumental in defining the social media strategy and content delivery

Increased customer engagement and positioned Elsevier as a thought leader in the health education space

Defined and managed relationships with multiple external agencies

Ensured timely delivery of campaigns, assets, and subsequent reporting

Fulfilled marketing functions across all channels for B2B and B2C products in Africa and the Middle East - events, print & online advertising etc

Specialized in digital marketing starting in 2016

Defined social media strategy, generated engagement, and captured leads across various online channels

Skills and knowledge quickly recognized, leading to promotion to Social Media Manager EMEALAAP in early 2018

Managed daily marketing activities for Abuzz, ensuring effective communication and brand presence

Provided support to the sales team, enhancing their efforts with marketing strategies and materials

Identified and developed an opportunity in the wine industry, leading to the creation of the AbuzzWine e-commerce mobile app

Facilitated the launch of AbuzzWine, enabling consumers to purchase wine directly from leading estates via their smartphones